Selected work

Systems that outlast the launch.

01/Sploot Veterinary Care · 2024–2026

One source of truth

Leading a multi-clinic vet startup off a tangle of point solutions and onto a modern data stack — Segment, Snowflake, dbt, Mixpanel, and Braze, wired around a warehouse built the Kimball way.

Segment
Snowflake
dbt
Mixpanel

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02/Sploot Veterinary Care · 2022–2025

Retention as a system

Fifty-plus campaigns and workflows in HubSpot, built as one coherent lifecycle system — personalization, identity, and consent as foundations rather than a pile of disconnected automations.

HubSpot
Segment
Braze
SQL

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03/A working method · 2023–ongoing

Shipping with AI

I don't need to speak a language if I have a translator — how knowing the theory deeply enough to judge right from wrong lets one product person both plan the system and build it. This site is exhibit A.

Claude
Next.js
TypeScript
SQL

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Craft studies

Designed and built, end to end.

Brands I design and build myself — my own direction, my own code, each shipped as a live site. Hover a row to see the build.

Systems that outlast the launch.

One source of truth

Retention as a system

Shipping with AI

Designed and built, end to end.

Luma Health

Greensward

Understory

Velvet Llama

Ora